Target Audience Interview

After analysing the data on film audiences from the UK Film Council, it is clear that there is a potentially huge market for me to target.
10% of cinema goers that enjoy Film Noir although only 1% thought it was their favourite genre.
Out of the 10% of cinema goers overall that enjoy Film Noir, 9% were male <35, 13% were male 35+, 7% were female <35, and 9% were female 35+.
It is clear that the age and gender that enjoys Film Noir the most is Male 35+. 
Out of the 1% of cinema goers overall that thought Film Noir was their favourite, 1% were male <35, 2% were male 35+, 1% were female <35, and 1% were female 35+.
It is clear that the age and gender who think Film Noir is their most favourite is Male 35+.
Social Class:
AB - 2%  C1 - 1%  C2 - <1%  DE - 1%
It is clarified that the AB class enjoys Film Noir the most.
 Our Target Audience for this genre is mainly that of males aged 35 and over based on the figures above.

Demographics:
Age - 35+
Gender - Male.
Occupation - Doctors, Lawyers, Bankers, Teachers.
Social Class: AB.

Psychographics:
Interests - Detective action and romance, and murder mystery, based off the Film Noir genre
Opinions - Has to be a film that you can aspire to, e.g. you want to be like the character, which makes you enjoy the film more. Based off of the interview.
Attitudes -High expectancies for films such as Film Noirs, well acted etc. Based off of interview.

These statistics are from the website www.the-numbers.com which gives you information on many movies of different genres.

 This is the movie The Dark Knight which although it's overall genre isn't Film Noir, it has some instances and variables of the genre within it such as low key lighting and detective style investigation, this is a good example of a successful film as it has made $1,002,891,358.

Another example is the movie Shutter Island:

This yet again only has some instances of the genre Film Noir but uses very dark environments, low key lighting and investigative moods, it is also another very successful film, making $296,831,073 overall.