Pitch and Feedback

For our pitch our group came up with two ideas for what to make our film opening on, we explained the two ideas through two separate 30 second presentations of the basic concept of each, along with the target audience and USP (Unique Selling Point) of both intros and any suggested ideas for micro elements withing the intros.

Group Pitch:

Target Audience: 

Male aged 35+ Social Class A/B.

Intros Basic Concepts:

Idea 1 -  A detective murder mystery film opening, the genre is film Noir, so we have decided to try to keep some of the old style and create the opening in black and white although the film opening is set in modern day, the opening is told in flashbacks, it basically starts from the end. This starts off with an interrogation scene of the detective, who is the main character, questioning a suspect who's face you cannot see, this adds enigma to the opening, narration is also used to explain the most part of what has happened as it fades to black, then fades back into a scene in an alleyway where a person has been murdered, our group has decided we are not going to show a dead body, but instead an idea such as a white outline of where the body was, this then follows on to the detective investigating the area, we have also decided to include atmospheric music set in the 1940-50's to create a very old fashioned mood, this then raises tension as the detective finds clues to where the murder weapon may be concealed. The props for this opening would be a suspect board, a file full of photos of the dead victim, possibly a gun which is traditional to the film Noir genre.

Idea 2 - A detective robbery film opening, this genre is also film Noir, and is set in black and white, along with old jazzy music to set the same mood as the previous idea. The basic concept of this idea is a thief breaks into a house and steals a very precious jewel, and it is up to a detective to solve the case and find the diamond, this idea is partly based of the old fashioned Mission Impossible films.
The props for this opening would be a diamond, possibly a gun although not needed.

USP:

For the two pitches the USP would hopefully to be something similar camera-wise to the film Sin City, which is a modern up to date film of the genre Film Noir, we can achieve this by using things such as mobile phones, new cars, An iPad could possibly be used for Idea 1 to convey the photos of the dead victim etc. However, in order to keep the traditional mood of Film Noir, we cannot go too far off the genre which means other things such as clothing and hairstyles, etc would have to be 1940-50's style.

Feedback:

• The Film Noir genre has a very niche audience (small) which means we have to appeal to the more modern generation as much as the older, this means making the film more modern.
• It is essential the the opening is set in a city environment, because of the area we live in (Market Rasen) we can achieve that to some levels, but at others it is going to be harder to obtain.
• We still need to re-plan a lot of our openings before we think about progressing as there is too much to fit into a 2 minute opening.

Overall, the class voted the first idea as the more opportune option.