Target Audience Member Profile

Target Audience:

For our Demographics of our target audience we interviewed one of our ICT teachers called Mr Healy, who matches our social class of A/B and is 35+ and Male.

Here is a picture of Mr Healy:

When we interviewed him we asked him of his interests, opinions and attitudes on different subjects related to media such as TV, music and movies other than the Film Noir genre in order to gather information for our general target audience's Psychographics, and what they may want and wouldn't want to include in our film opening production.

Music: 

Mr Healy is generally a fan of most music styles, he loves old style jazzy music, especially that included in old films related to our genre, but is more interested in a more modern techno style mixed with jazz to create an interesting blend of music, which adds effect, he gave a couple of examples which was Bladerunner and The Matrix, the latter one was especially included about techno music, and how the blend of the two create a very tense atmosphere.
However his dislikes are more mainstream pop music such as Britney Spears and Madonna.

Movies:

Apart from the Film Noir genre, Mr Healy particularly enjoys action films such as Indiana Jones and Bladerunner, or films directed by Ridley Scott e.g. Alien.
A genre that does not particularly interest him is horror, and the typ;e of film he hates within horror is the unrealistic movies such as supernatural type films like Paranormal Activity or Scream.

TV:

The main type of program that appeals most to Mr Healy are deduction or detective stories such as CSI or Sherlock Holmes, and in terms of shows that he doesn't like, he detests programs that show things with no relevance or unneeded romance in them.

Mr Healy also enjoys playing computer games as a pass time.

I will market this film towards this audience through advertisements on TV such as after action show advertisements or mystery dramas generally on later in the evening and the Internet on gaming websites which could interest niche audiences, as well as other certain variables such as magazines and newspapers, I will do this mainly because the Internet and TV is the mainstream option used for entertainment by people of the A/B social class and many people of the 35+ group read newspapers and magazines.

This movie would come out over one of the major holidays such as the summer holidays when most people, especially of the older age group are on time off work and I would target my main demographic through using iconography key to the genre Film Noir to interest the older generation as well as using more modern materials to try to advertise to some of the younger adults.